Monday, August 23, 2010

LAND ROVER WRITES THE BOOK ON LUXURY!

Finbar McFall, Vice President, Marketing, Land Rover North America, blogs about the new Autobiography Black SUV.

It was fascinating to spend the day at The Quail: A Motorsports Gathering, during the Pebble Beach weekend, introducing our new flagship, the Range Rover Autobiography Black limited edition. This was a highly affluent audience to whom total luxury in a vehicle is a basic requirement. They enjoy bespoke luxury and craftsmanship in their sedans and sports cars and want, no expect, the same standard in their SUV. 

That’s why there was so much interest in our new Autobiography Black limited edition. Created to celebrate the 40th anniversary of Range Rover, this is simply the most luxurious Range Rover model we’ve ever built. It sets a new standard in SUV interior craftsmanship and quality.