Saturday, December 5, 2015

BUGATTI & PALMER JOHNSON NINIETTE: HYPER-PERFORMANCE YACHTS!

Bugatti lifestyle branding partner, Palmer Johnson, creates a line of Hyper-yachts that pays tribute to the maker of the world’s fastest production sports cars.
 The makers of the world’s fastest production super sports car, Bugatti, and the world’s largest motor yacht builder, Palmer Johnson, are embarking on a joint project. Under license from Bugatti, the world-renowned yacht builder has designed a new series of stunning and elegant open carbon-fiber sport yachts. They feature distinctive Bugatti design elements and utilize advanced materials. The series bears the Niniette name and is available in three models from 42 to 88 feet and prices for the 42-foot model start at €2 million.


Company founder Ettore Bugatti had already developed racing boats and yachts in the 1930s. The visionary’s very personal relationship with his yachts is evident from the names he gave them: Niniette was the pet name of his daughter Lidia. Now, more than 80 years later, this tradition has been revived and the brand motto of “Art, Forme, Technique“ is once again being applied to a boat.

As with sports cars, Bugatti’s design team followed its approach “Form follows Performance”. The luxury yacht with its carbon-fiber hull showcases style elements of Bugatti’s iconic classic cars and combines them with the revolutionary hull shape of Palmer Johnson’s SuperSport series. The falling shoulder line of the Bugatti Type 57 C Atalante and the perfectly balanced proportions of the Type 41 Royale characterize the design. Purist, flowing surfaces and lines create a perfect equilibrium between elegance and sportiness.
The close link between the Palmer Johnson Niniette and Bugatti’s design DNA is also evident from the accentuated waistline and the typical two-tone color scheme. Viewed from the side, the design is highlighted by a contrasting blend of ultra-strong, ultra-lightweight titanium and dark blue exposed carbon fiber. On deck, the combination of a brown Bubinga Maple or naturally blue Morta Oak wood provides a warm contrast with the lightweight high-tech materials.

The design of the Niniette’s hull is based on Palmer Johnson’s groundbreaking mono-hull with two sponsons that provide greater stability at speeds as well as at anchor. According to the yacht builder, the top speed of the carbon fiber yacht is 38 knots (about 70 km/h).
The central model in the new series is the PJ63 Niniette, with a length of 63 feet (almost 20 meters) and a beam of 20.3 feet (6.2 meters). This yacht features a 63 m² salon on deck, a 43 m² salon below deck, luxurious accommodation for up to 4 guests and a crew cabin. On request, Bugatti can tailor the interior to meet customers’ individual requirements. The PJ63 Niniette has a basic price of about €3.25 million. The boat’s sisters, the PJ42 Niniette and the PJ88 Niniette, have lengths of 42 feet (almost 13 meters) and 88 feet (almost 27 meters) respectively. The production time for all three models is about 12 months.

“This very special project brings together two brands with more than 100 years of experience in high-end hand crafting in their respective fields,” explains Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales and Marketing: “Bugatti and Palmer Johnson share outstanding lightweight design expertise. Inspired by Bugatti’s design DNA, Palmer Johnson has created not only an incredibly elegant and beautiful yacht but also a masterpiece of craftsmanship featuring carbon-fiber, titanium and precious wood. This collector’s item will thrill maritime aficionados.”
“The Palmer Johnson Niniette is the result of a maverick vision to perfect that delicate alchemy between desire and demand. Both Palmer Johnson and Bugatti share deeply held core values of reaching for what we cannot see, of reaching high to deliver the next unimagined experience, of always distancing ourselves from the herd. We are proud to be able to use Bugatti’s name and design DNA for our exciting new model line.” says Timur Mohamed, owner of Palmer Johnson, talking about the cooperation.

 For more information about Bugatti vehicles, please visit http://www.bugatti.com/brand/art-forme-technique/#art_forme_technique

Check out Palmer Johnson for the latest in luxury-performance yachts, http://www.palmerjohnson.com/palmerjohnson/


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