Bugatti lifestyle branding partner, Palmer Johnson, creates a line of Hyper-yachts that pays tribute to the maker of the world’s fastest production sports cars.
Company founder Ettore Bugatti had already developed racing boats and yachts in the 1930s. The visionary’s very personal relationship with his yachts is evident from the names he gave them: Niniette was the pet name of his daughter Lidia. Now, more than 80 years later, this tradition has been revived and the brand motto of “Art, Forme, Technique“ is once again being applied to a boat.
As with sports cars, Bugatti’s design team followed its approach “Form follows Performance”. The luxury yacht with its carbon-fiber hull showcases style elements of Bugatti’s iconic classic cars and combines them with the revolutionary hull shape of Palmer Johnson’s SuperSport series. The falling shoulder line of the Bugatti Type 57 C Atalante and the perfectly balanced proportions of the Type 41 Royale characterize the design. Purist, flowing surfaces and lines create a perfect equilibrium between elegance and sportiness.
The design of the Niniette’s hull is based on Palmer Johnson’s groundbreaking mono-hull with two sponsons that provide greater stability at speeds as well as at anchor. According to the yacht builder, the top speed of the carbon fiber yacht is 38 knots (about 70 km/h).
“This very special project brings together two brands with more than 100 years of experience in high-end hand crafting in their respective fields,” explains Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales and Marketing: “Bugatti and Palmer Johnson share outstanding lightweight design expertise. Inspired by Bugatti’s design DNA, Palmer Johnson has created not only an incredibly elegant and beautiful yacht but also a masterpiece of craftsmanship featuring carbon-fiber, titanium and precious wood. This collector’s item will thrill maritime aficionados.”
For more information about Bugatti vehicles, please visit http://www.bugatti.com/brand/art-forme-technique/#art_forme_technique
Check out Palmer Johnson for the latest in luxury-performance yachts, http://www.palmerjohnson.com/palmerjohnson/